How Automotive OEMs Can Take Advantage of the Connected Car Aftermarket

August 17, 2015

The number of OEM and aftermarket connected car systems in use is expected to grow to 356 million in 2017 -- up from just 66 million in 2012 -- according to a connected car study by ABI Research. And while ABI notes that OEM solutions will continue growing rapidly, they also predict that aftermarket solutions will continue to attract consumers. Believe it or not, the latter presents a business opportunity for automakers, as well.

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How Advertisers and OEMs Can Work Together to Create a Unique Connected Car Experience

July 31, 2015

The automobile promises to become the biggest and most expensive portable entertainment system you own. Connected car technology is converting the car into a rolling living room, giving drivers access to the same content they get at home, including music, social media, web surfing even video. The new entertainment system on wheels also means new opportunities for advertisers and marketers, but it’s still too early to predict exactly how in-vehicle advertising will evolve. What is clear is that OEMs and advertisers are going to have to work together.

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How to Prioritize Your Automotive Software Development Initaitives

July 29, 2015

Fully autonomous vehicles will start appearing between 10 and 15 years from now, according to predictions by ABI Research. While not everyone agrees with this timeline, the shift to driverless vehicles is inevitable -- and with it comes a need for intelligent automotive software that operates and reacts just like human drivers. Given the complexities of this software, it’s critical for OEMs and Tier 1 suppliers to start planning for the dawn of driverless vehicles now.

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Automotive Engineering in the Connected Car Universe

July 27, 2015

Today’s connected cars demand more engineering expertise. Designing, prototyping, and building connected vehicles already requires more than dealing with vehicle dynamics and fuel economy. The electronics and communications technology required for the connected car is putting extensive pressure on telecommunications. IT, security, and commerce, and it’s having a major impact on the overall automobile design and manufacturing.

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7 Mistakes to Avoid When Choosing an Automotive Management Consultant

July 16, 2015

Manufacturers and OEMs aren’t always careful enough in choosing the best automotive management consulting partners. The right automotive management consultants can help improve product design and operations and more than pay for their fee in increased sales and market advancement. The wrong consultants can be difficult to work with and will end up costing more than they deliver. This is especially true if you are looking for a consultant to help you with yourconnected car strategy. The trick is to know what you want and what you don’t want in a management consultant.

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