As technology has advanced, so has the sophistication of in-vehicle infotainment (IVI). But with this sophistication have also come complex user interfaces (UIs), confusing controls, and all too often, reliability and safety issues. In fact, infotainment systems are the leading source of customer satisfaction woes among many new cars. Fortunately, technology is always evolving and improving. And with the right approach, OEMs and Tier 1 suppliers can implement UIs that are both effective and easy and safe to use.
The global in-vehicle infotainment (IVI) market is expected to reach $14 billion by 2016, with a compound annual growth rate of 12 percent, according to market research company MarketsandMarkets. But as is the case in any burgeoning industry, with this growth comes plenty of pitfalls. According to the 2014 Consumer Reports auto reliability survey, infotainment systems are the leading source of trouble among new cars.