Vehicle Data and the Connected Driver

March 29, 2017

Initially connecting the phone to the car has been about displaying content from phone into vehicle.  With Apple’s CarPlay and Google’s Android focused on extending mobile content to the car, they are missing the real value of connecting the car and smartphone:  Driver Centric Data.

With the growth of vehicle centric APIs providing greater access to the vehicle data, the number of possible solutions expands to include vehicle health, diagnostics, roadside assistance, automatic crash notification, etc. combining the best of both vehicle and the smartphone services.  By combining both open vehicle APIs with the personalization of the smartphone, connected drivers can enjoy a personalized experience with remote climate control, smart radio and dynamic media.

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How Tier 1 Suppliers Can Benefit From Connected Cars

February 29, 2016

The connected car phenomenon is going to give Tier 1 automotive suppliers the opportunity to make their products more valuable to consumers and OEMs. With connected car systems, Tier 1 vendors now have the means to access components directly to validate functionality, perform diagnostics, or upgrade firmware (with OEM approval) with bug fixes and new features. Having direct access to automotive components has the potential to change the game for Tier 1 vendors.

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How New Connected Car Standards Could Help Align OEMs and Developers

February 17, 2016

Connected car standards are a topic of discussion among many in the automotive industry, and for good reason. As you're no doubt aware, even more vehicles are being connected not only through embedded modems but also with solutions utilizing the smartphone. Connectivity is being used for a variety of purposes, including autonomous drive units, making it critical to future advances.

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Connected Car Bandwidth: Who's Going to Foot The Bill?

January 19, 2016

Expanding interest in connected car technologies suggest a host of values for manufacturers and customers going forward. According to statistics provided by there were 1.14 billion active vehicles operating worldwide in 2012; while 4.5 million of those vehicles housed embedded active telematic systems.

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Rethinking Commerce in a Connected Car World

October 6, 2015

By the end of 2020, Gartner expects as many as 80 percent of all new vehicles to be sold with connectivity, according to a recent Reuters report. The report also notes that automakers will make an estimated one-tenth of their revenue from these connected services.

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Top Lessons for Creating a Differentiated Connected Car Experience

September 3, 2015

Car shoppers today have many more choices of models and brands, even within the same vehicle segment, than they did just 10 to 20 years ago. To attract and retain loyal customers in this competitive market, OEMs must differentiate their products and brand beyond the traditional factors of performance, quality, and price.

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What the Growth of Ridesharing Means for the Connected Car Industry

August 19, 2015

Just over 11 million people in the United States participate in ridesharing -- typically via services such as SideCar, Uber or Lyft -- according to the 2015 Smart Mobility Research Report. And, an estimated 19 million more commuters in metro areas could switch to ridesharing in the coming years. With this sudden resurgence in the age-old idea of carpooling, car ownership is becoming less appealing, especially for consumers under 30. But is ridesharing really a threat to auto sales?

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How Automotive OEMs Can Take Advantage of the Connected Car Aftermarket

August 17, 2015

The number of OEM and aftermarket connected car systems in use is expected to grow to 356 million in 2017 -- up from just 66 million in 2012 -- according to a connected car study by ABI Research. And while ABI notes that OEM solutions will continue growing rapidly, they also predict that aftermarket solutions will continue to attract consumers. Believe it or not, the latter presents a business opportunity for automakers, as well.

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How Advertisers and OEMs Can Work Together to Create a Unique Connected Car Experience

July 31, 2015

The automobile promises to become the biggest and most expensive portable entertainment system you own. Connected car technology is converting the car into a rolling living room, giving drivers access to the same content they get at home, including music, social media, web surfing even video. The new entertainment system on wheels also means new opportunities for advertisers and marketers, but it’s still too early to predict exactly how in-vehicle advertising will evolve. What is clear is that OEMs and advertisers are going to have to work together.

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