Because the United States is a pioneer in smartphones and app development, North America will continue to lead the automotive industry in automotive apps integration. According to BI Intelligence app stores are expected to be the key distribution channel for automotive apps.
Growing consumer demand means the number and variety of automotive apps will only continue to increase. Ultimately, consumers want applications that make driving a seamless element of their daily routines and lifestyles.
Here are the connected automotive software applications we can expect to see in new vehicles by 2020:
One in three smartphone owners use their devices while driving, according to the 2013 Mobility of the Future report by McKinsey & Company. There’s no denying that in today’s digital age, cars have become more than just machines we use to get from point A to point B. They have become our mobile living spaces, and with the proliferation of smartphones, consumers are doing more while driving than ever before.
Six Straightforward Recommendations for a Better App Program
For companies that are planning to build a mobile program, there are a number of challenges to get your application defined, developed and launched. In this article we focus on the internal obstacles that are present across the many companies planning to enter the space while providing a handful of recommendations for improving your mobile program from the onset.
Mobile has become an integral part of the product experience. An app can host a multitude of features and functions that have the potential to involve nearly every part of your company – from product planning to engineering to marketing. To effectively support one mobile offering in the market, these disparate teams need to align behind a common mobile vision and plan. It is often said that innovation can help remove organizational barriers and mobile seems to be a significant catalyst for change. Apps are breaking down the silos between functional areas as information is shared, exchanged and combined within the application to better support the customer throughout the lifecycle.