How Tier 1 and OEMs Can Learn From The Smartphone Ecosystem

November 24, 2015


The auto industry has been working through the growing pains of implementing connected car technology. There are many concerns and unanswered questions regarding vehicle monitoring, including the best way to connect cars, who pays for data transmission, what data should be sent, and who actually owns the rights to the data. Having the technology for connected cars is one thing, but determining the best way to utilize that technology raises new questions that need to be answered.

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3 Ways Marketers Are Going to Impact Connected Car UX

September 28, 2015


Over the past 10 years, connected cars have changed the automotive market as we know it, and will continue to do so as they become even more autonomous. This transformation brings with it a ripple effect that will impact every aspect of a vehicle. Nowhere is this impact more apparent than in the connected car user experience, or UX. Connected cars present a unique opportunity for marketers to engage and target customers in a whole new venue.

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5 Car UI Advancements That Should Go in Your Next Year’s Models

July 22, 2015

As technology has advanced, so has the sophistication of in-vehicle infotainment (IVI). But with this sophistication have also come complex user interfaces (UIs), confusing controls, and all too often, reliability and safety issues. In fact, infotainment systems are the leading source of customer satisfaction woes among many new cars. Fortunately, technology is always evolving and improving. And with the right approach, OEMs and Tier 1 suppliers can implement UIs that are both effective and easy and safe to use.

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4 Connected Car UX Mistakes to Avoid

June 15, 2015

 

The global in-vehicle infotainment (IVI) market is expected to reach $14 billion by 2016, with a compound annual growth rate of 12 percent, according to market research company MarketsandMarkets. But as is the case in any burgeoning industry, with this growth comes plenty of pitfalls. According to the 2014 Consumer Reports auto reliability survey, infotainment systems are the leading source of trouble among new cars.

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